AI Tools 
Frase review
SEO and GEO content platform that finds topics, writes drafts in your voice, publishes and monitors pages for AI search.
⚡ Quick verdict
Frase has evolved from a content brief tool into an end-to-end SEO and GEO system: it finds topics, drafts in your voice, publishes, then monitors AI visibility and ranking decay. Starter at $39 per month (yearly) is a reasonable entry for one site; Professional suits teams. It's strongest if you want an automated content loop rather than a pure keyword research suite like Semrush.
Key takeaways
- Starter: $39/mo yearly or $49 monthly, 1 seat, 1 site, 10 articles and 50 audit pages a month.
- Professional: $103/mo yearly or $129 monthly, 3 seats, 5 sites, 40 articles and 250 audit pages.
- Scale: $239/mo yearly or $299 monthly, 5 seats, up to 10 domains, 100 articles and 1,000 audit pages.
- AI Visibility tracks ChatGPT and Google AI, adding Perplexity (Professional) and Claude and Gemini (Scale).
- Free 7-day trial with no credit card.
At a glance
| Best for | Solo marketers, content teams and agencies optimizing for both Google and AI search engines |
|---|---|
| Pricing from (USD) | $39/mo billed yearly ($49 month to month) |
| Free plan | No free plan; free 7-day trial with no credit card |
| Platforms | Web; publishes to WordPress, Webflow, Sanity, Wix or FraseCMS |
| Company | Frase |
| Category | Marketing & SEO |
| Last checked | October 16, 2026 |
On this page
What Frase is
Frase describes itself as “the content operating system for AI search.” It checks your site, finds what your buyers are searching for, and writes drafts in your voice. You approve the ones you like and the pages go live, then Frase keeps watching them, flagging decay in Google and tracking whether AI assistants mention you.
That loop—discover, draft, publish, monitor—is what separates today’s Frase from the content-brief tool many marketers remember. It’s built for a world where buyers ask ChatGPT or Google’s AI answers as often as they click blue links.
Key features
Topic discovery and audits
Frase surfaces “the searches your buyers are already making that nobody in your category has answered well,” and audits existing pages.
Drafts in your voice
AI-written articles tailored to your brand, with SEO and GEO scores to guide edits.
Publishing and agent mode
Publish to WordPress, Webflow, Sanity, Wix or FraseCMS. The agent can publish on its own when you allow it.
AI Visibility
Track mentions in ChatGPT and Google AI on every plan, with Perplexity added on Professional and Claude and Gemini on Scale. Professional also adds AI crawler monitoring.
Content Guard
Monitors pages for Google decay so you know what to refresh.
Team tools
Content calendar, internal linking suggestions, channel repurposing and exportable client reports on higher tiers. Frase Answers is a free conversational widget for your site.
Pricing breakdown
From frase.io/pricing, checked October 16, 2026.
| Plan | Yearly (per mo) | Monthly | Seats / sites | Monthly limits |
|---|---|---|---|---|
| Starter | $39 | $49 | 1 / 1 | 10 articles, 50 audit pages |
| Professional | $103 | $129 | 3 / 5 | 40 articles, 250 audit pages |
| Scale | $239 | $299 | 5 / 10 | 100 articles, 1,000 audit pages |
| Enterprise | Custom | Custom | Custom | White-label reports, client portal |
Extra seats are $29 per month on Professional and Scale.
Best use cases
- Solo founders: publish a steady stream of buyer-focused articles for one site.
- In-house teams: run a content calendar with internal linking suggestions.
- Agencies: manage up to 10 client domains with exportable reports.
- Refresh programs: use Content Guard to prioritize pages losing traffic.
How to get started
- Start the free 7-day trial (no card required).
- Connect your site and run the first audit.
- Review suggested topics and approve a few drafts.
- Edit drafts with your own expertise and examples.
- Connect your CMS and publish.
- Check AI Visibility and Content Guard weekly.
Tips and tricks
- Add original data and experience to every draft; it helps both rankings and AI citations.
- Keep agent publishing off until you trust the drafts.
- Prioritize decaying pages before writing new ones.
- Use Frase Answers to learn what visitors ask, then write content for it.
Example brief instruction:
Write a buyer’s guide for small dental clinics choosing practice management software. Answer pricing, migration and HIPAA questions directly in the first paragraph of each section, and include a comparison table.
Pros and cons
👍 Pros
- Covers both traditional SEO and AI search optimization
- Publishes directly to popular CMSs
- Monitors pages for ranking decay
- Clear plan limits and a no-card trial
- Agent can run the loop autonomously when you allow it
👎 Cons
- No free plan
- Article caps on lower tiers
- AI drafts still need editing and expertise
- Less backlink and competitive data than full SEO suites
Who should (and shouldn't) use Frase
✅ A good fit if you…
- Want an automated, approval-based content pipeline
- Care about visibility in ChatGPT and Google AI answers
- Manage several sites or clients
⛔ Look elsewhere if you…
- Need deep backlink and PPC data (consider Semrush)
- Only need occasional blog posts (consider Jasper or Writesonic)
- Have no budget for a monthly subscription
Frase alternatives
- Surfer SEO — Plan, write, optimize and track content for Google and AI search. (from $82/mo billed yearly (AI Search Analytics) or $99/mo yearly (Standard))
- Semrush — SEO, AI search visibility, content, local, social and advertising tools on one data platform. (from $117.33/mo billed annually (SEO plan))
- Writesonic — Track and improve your brand's visibility in ChatGPT, Gemini, Google AI Overviews and more. (from $79/mo billed annually (Starter))
- Jasper — AI platform for marketing teams: on-brand content with Canvas, marketing agents, brand IQ and AI search visibility. (from $59/seat/mo billed yearly; $69 monthly (Pro))
FAQ
How much does Frase cost?
Frase Starter is $39 per month billed yearly or $49 monthly, Professional is $103 yearly or $129 monthly, and Scale is $239 yearly or $299 monthly. Enterprise is custom.
Does Frase have a free plan?
No, but there's a free 7-day trial that doesn't require a credit card.
What is GEO in Frase?
GEO, or generative engine optimization, means optimizing content to appear in AI answers. Frase scores content for GEO and tracks your AI Visibility in tools like ChatGPT and Google AI.
Which CMSs does Frase publish to?
Frase publishes to WordPress, Webflow, Sanity and Wix, or you can host content on FraseCMS.
What is Content Guard?
Content Guard watches your pages for Google ranking decay: 10 pages on Starter, 75 on Professional and 300 on Scale.
Sources
This is an editorial review based on research of official Frase pages and documentation, not hands-on benchmark testing. Prices are in USD and were checked on October 16, 2026; vendors change plans often, so confirm on the official pricing page before buying.
