AI Tools 
Looka review
AI logo maker and brand kit with social assets, business cards and an AI-generated website.
⚡ Quick verdict
Looka is a fast, affordable way for new businesses to get a decent logo and a consistent set of brand assets. Designing is free, so you only pay when you like the result. The Premium Logo Package at $72 is the minimum most businesses should buy for vector files; Brand Kit at $96 a year adds 300+ templates and unlimited changes. Established brands will want a human designer.
Key takeaways
- Free to make logos; you pay only when you're happy.
- Basic Logo Package: $35 one-time for one low-res PNG.
- Premium Logo Package: $72 one-time with PNG, EPS, SVG and PDF files and unlimited changes.
- Brand Kit: $96/year with unlimited logo changes, vector files and 300+ branded assets.
- Brand Kit Web: $129/year adds an AI-generated website; you keep logo ownership after the subscription ends.
At a glance
| Best for | New business owners who need a professional logo and matching brand assets quickly and cheaply |
|---|---|
| Pricing from (USD) | $35 one-time (Basic Logo Package) |
| Free plan | Free to create and browse logos; pay to download |
| Platforms | Web |
| Company | Looka |
| Category | Design |
| Last checked | October 16, 2026 |
On this page
What Looka is
Looka is an AI-powered logo maker and branding platform. You enter your business name, pick styles, colors and symbols you like, and Looka’s AI generates dozens of logo options you can customize. Once you’ve chosen a logo, Looka can turn it into a complete brand kit: social media profiles and posts, business cards and other templates, all using your colors and fonts.
The approach is designed for new businesses and side projects that need professional-looking branding quickly without hiring a designer.
Key features
AI logo generation
Generate and customize logos based on your industry and style preferences.
Brand kit
300+ ready-to-use branded assets kept consistent with your logo.
Social and print assets
Social profiles, social posts and business cards.
AI-generated website
Included with Brand Kit Web.
Files and ownership
Hi-res and vector files (PNG, EPS, SVG, PDF) on Premium and Brand Kit, and full ownership.
Pricing breakdown
From looka.com/pricing, checked October 16, 2026.
| Option | Price | Includes |
|---|---|---|
| Basic Logo Package | $35 one-time | One low-res PNG |
| Premium Logo Package | $72 one-time | Multiple high-res file types, color variations, unlimited changes |
| Brand Kit | $96/yr | Unlimited changes, vector files, 300+ assets, partner offers |
| Brand Kit Web | $129/yr | Brand Kit plus AI-generated website |
Best use cases
- New businesses: get a logo and business cards before launch.
- Side hustles: brand an Etsy shop or newsletter.
- Social media: create matching profile images and posts.
- Freelancers: set up a simple branded website.
How to get started
- Go to looka.com and enter your business name.
- Choose logo styles, colors and symbols you like.
- Browse generated logos and customize your favorite.
- Preview it on mockups.
- Buy the Premium package or Brand Kit when you’re happy.
Tips and tricks
- Choose Premium over Basic to get vector files for printing.
- Keep it simple; simple logos scale better.
- Test at small sizes, such as a favicon.
- Check trademarks before committing to a name and logo.
Pros and cons
👍 Pros
- Free to design until you buy
- Affordable one-time logo options
- Brand kit keeps assets consistent
- Full logo ownership
- Vector files on Premium and Brand Kit
👎 Cons
- Basic package is only one low-res file
- Designs can feel template-based
- Subscriptions renew yearly
- Limited for complex brand identities
Who should (and shouldn't) use Looka
✅ A good fit if you…
- Start a business on a small budget
- Need a logo plus social and print assets
- Want a simple website with matching branding
⛔ Look elsewhere if you…
- Need a fully custom brand identity (hire a designer)
- Design many marketing materials (consider Canva)
- Need product or UI design (consider Figma)
Looka alternatives
- Canva — Drag-and-drop design platform with templates, Canva AI and team tools for social, print, video and presentations. (from $18/mo or $180/yr (Pro, one person))
- Adobe Express — All-in-one design app for social posts, flyers, videos and PDFs, with Firefly generative AI built in. (from $9.99/mo (Premium))
- Ideogram — AI image generator known for accurate text in images, with editing, characters, batch generation and an API. (from $15/mo billed yearly (Plus); $20 monthly)
- Figma — Collaborative interface design platform with an AI agent, Figma Make prototyping and Dev Mode. (from $16/mo per Full seat (Professional, billed annually))
FAQ
Is Looka free?
It's free to create and browse logo designs. You pay when you want to download a logo package or subscribe to a brand kit.
How much does a Looka logo cost?
The Basic Logo Package is $35 for one low-res PNG file, and the Premium Logo Package is $72 for multiple high-res file types (PNG, EPS, SVG, PDF), color variations and unlimited changes.
What's in the Looka Brand Kit?
The Brand Kit ($96 per year) includes unlimited logo changes, hi-res and vector files, 300+ ready-to-use branded assets like social profiles, posts and business cards, and exclusive partner offers.
Do I own my Looka logo?
Yes. Looka says you keep full ownership of your logo, even after your subscription ends.
Does Looka build websites?
Yes. Brand Kit Web ($129 per year) includes everything in Brand Kit plus an AI-generated website.
Sources
This is an editorial review based on research of official Looka pages and documentation, not hands-on benchmark testing. Prices are in USD and were checked on October 16, 2026; vendors change plans often, so confirm on the official pricing page before buying.
